If you've been lurking in the various forums and newsgroups devoted to webmastering, you could hardly fail to notice the heated debate going on at this time. No, it's not which is the best browser. This debate is about web servers. More precisely, which one is better: Apache or Internet Information Server (IIS).
When you visit a web site an entry is made into a file exposing just about everything you can imagine. Your TCP/IP address is recorded, as is your browser type, JavaScript version and monitor resolution. Even the URL of where you came from is recorded in these log files!
Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. Your customers can come from anywhere, at anytime.? Yep, the airport at 3:32 a.m., or how about the car behind you? Below is a list of some of the obvious and the not so obvious places you should be advertising your website. Some of them cost you nothing, most of them cost you very little. Do you want more customers than your competitors? Then put yourself 'out there' - more than your competition! You'll be surprised at how much traffic you can directly generate. Hopefully you are using all of this first set... Invoices - Make sure, or get it on your next re-order. Statements - Another one, get it printed!
Many elementary school children know the miracle of Charlotte's Web. Weaving the words "Some Pig" into the center of her web, Charlotte keeps Wilbur from the frying pan. E.B. White's story provides some fascinating guidelines for web spinning.
Not hardly!
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If you've moved your brick and mortar store online or recently started an Internet business and the sales just aren't coming in, the culprit may be your website.
Statistics are your most important resource! Used properly, web site statistics will tell you who is visiting your site, where they came from,what search engines they used, their browser types and even their monitor resolutions.
When running an online business, there are so many important details to remember to take care of. Between the website maintenance, answering emails, writing articles, organizing ad swaps, searching for ezine content, etc., etc., we tend to get a little overwhelmed sometimes.
In this article I would like to share some thought provoking points that will help you in the development of winning Internet Strategies for Success. So with that let's jump right in:
If you publish a newsletter or ezine, you should have a website geared towards getting more subscribers. This should be the sole purpose of this particular website.
There are many things that all webmasters must do on a regular basis to ensure that their web sites remain useful and functional. Some of the tasks you should be performing are listed below.
1. Resentment And Anger
If you run a content driven web site or eZine, then I think you will agree with me when I say that finding free, quality content on the ?Net is a pain. Sure, people are writing articles which they want published, but nine times out of ten, these articles are just "copy-pasted" or recycled from someone else's articles, and content like this wont give your site a particularly high profile.
What are your strengths? What are your weakenesses? Each of us has talents and also areas where we are not as strong.
I view this as copyright theft, as well as a downright underhand attempt to take food right out of our mouths.
Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.
Do you subscribe to a few ezines? Or are you like me and you subscribe to an obscene number of ezines? More ezines that you can possibly read even if that's all you did twenty-four hours a day? If so, have you noticed that some articles appear in more than one ezine?
Supporting a web site is hard work. I should know, I support sixteen of them, plus two intranets at my day job. If you do everything properly, you (or your staff) have to design the site, prototype it, code it, maintain it, promote it and do any of a hundred other things. There are a bazillion details to take care of, from the color of the text, the size of the characters and, of course, the site navigation.
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