7 Tips to a Top Site
As a web site owner, I spend a lot of time online. I also spend a lot of time at other sites. These are the top seven tips I have discovered make or break a web site other than its design appeal.
As a web site owner, I spend a lot of time online. I also spend a lot of time at other sites. These are the top seven tips I have discovered make or break a web site other than its design appeal.
A couple of days ago, I was searching for a popular eBook online.
Easily, one of the biggest mistakes webmasters make when first starting out on the web is in the design of their site. This is extremely understandable, considering that, in the brick and mortar world, a business's success is often dependent on it's appearance. The more money put into the look and design of a business, the better it often does.
Having a website is the one form of marketing for your business that just keeps on giving! But how do you know if you need a website?
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Business people: the point of your website is to get business, make money.
As you know if you've spent any time at all surfing the web, sometimes you will see the dreaded 404 error condition. This often occurs because you've entered an incorrect link (perhaps added a ".html" instead of ".htm" at the end of the file) or perhaps because a site has been updated recently and some links were broken.
One of the things I find I'm most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of disabled individuals and people using alternative web browsing methods like third party browsers, PDA's, etc. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:
Most business owners today know that having a web site is an essential component of marketing. In the past, the choices were to hire a professional web designer, hire a local teenager to create a site for mall money, or learn to do it yourself. Often the last two options, which were the least expensive, were how small businesses had to go. The results are often not what businesses need to grow, reach, and impress new potential customers.
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Want to double the number of people who read your Internet sales materials?
I know you like to put graphics on your page. There is little better than a site which has been done by a professional graphics designer. The perfect balance between graphics, color, fonts, photos and layout is rare and a wonder to behold.
Read this report and you'll know why your website isn't making you as much money as you want it to. The reason isn't war, recession, or bioterrorism either. It's a series of "garden variety" problems you can do something about right now -- if you're serious about online success.
Are Pop-Up Windows the wave of the future or an annoyance that is just getting out of control? I remember when you could go to a site and you would have a little pop up window that would promote the business- a new feature or subscription to their newsletter. This was great. It was kind of a stand-out promotion for the business' main resource that they were offering.
I'm sure you've experienced this before... you visit a website and a small window pops up out of nowhere asking you to subscribe to an E-zine, or maybe something similar.
If you own a web site, you never know who has saved a page from your site to their favorites file (bookmarked it). It might be your home page, a great article, or a terrific resource. And since you don't know, every time you remove a page, you run the risk of people getting that annoying "page not found" error when they click on their favorites link.
Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on a diet is essential to improving web performance. One of the best ways to optimize GIFs and PNGs is to minimize the "bit-depth" or the number of colors within your images.
It seems to me that many of you who are new to building websites are having trouble figuring out exactly what makes the difference between a website that's effective and one that doesn't produce results. For example, I recently received this from Sybren Design Chronicles reader Marvin Baerg:
Well it's time for a follow up! A few months back I wrote an article titled "Is reciprocal Linking Dead?" Still available at several locations including http://www.ideamarketers.com/library/article.cfm?articleid=23275