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Advertising Category Archive

Gone Fishing ???

When I was young, my Dad used to take me fishing. It didn't take too many trips out on that little motor boat to learn that the ocean is a very BIG place. Even though I knew there were millions of fish swimming around, there was no guarantee that we'd go home with a bucketful at the end of the day. We would have to use a variety of bait and fishing techniques to make a catch.

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Push vs. Pull Advertising

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto: info@lessonsfromthefront.com.

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Are You Using Ezine Classified Ads?

If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted.

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7 Ways To Promote Your Business-FREE!

1. Free Classifieds: If you have the time to post you ads on classified sites , then this is a good place for you to start. Placing classified ads does work, but this method of advertising will take some time before you will start to see results. You will need to continually submit your ad to these sites , so your ad will stay near the top of the pages of these sites. Not everyone will get the same results with free classified advertising. The results I may get , may not be the same as the type of results you may get. It will depend on your ad title , how long your ad has been running , and what type of ad you are using.

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GUERILLA MARKETING

Give us 28 Minutes a Month and We'll Skyrocket Your Sales - for Any Business

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Got It Right?


Spam was not invented on the Internet

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Inexpensive and Effective Advertising for Your Web Site

With so many businesses on the web and so many different ways of promoting your site it is easy to spend far too much on advertising and get far too little in return. Here are some tried and true ways of promoting your business that are simple and relatively cheap:

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Written vs. Audio Marketing?

Are you ready for some interesting figures?

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Emerging E-Mail Campaigns: How To Write Your Own Epitaph With One Press Of The 'send' Button

Today's business has adopted online advertising for many reasons. It's fast, it's inexpensive, and it produces revenue. But 100 years of advertising history has also created something within the American consumer that they will not let go of. If your campaign is going to attempt to defy that, you are setting yourself up for a final resting place with the "patented medicines."

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"Marketing Strategies from the Most Successful Small Businesses in America"

Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well. Doing business without knowing what your target market is will prevent you from reaching your objectives: increased sales, market share or brand awareness.

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Make Your Free Ads Work For You!

Advertising needn't be expensive, and for those in the know; advertising can also be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seen the exact same ad for the exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactly the same as yours?

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Can your Powerpoint Presentation Rival TV Advertising?

Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death? TV commercials use these marketing strategies to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.

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35 Quick Tips for Writing A Press Release

Layout

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Are You A Copy Cat?

How many times a day have you seen the same ad? If you are like me, you hit the delete key and go on. The product or service may be outstanding, but you need to get your ad read first to be successful.

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The Contest Queen

Persistence and a "don't quit" attitude, is what it takes to make entering contests for free advertising worth it.

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Customer Preferences in Online Advertising-Part 1 of 3

Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several things online business people need to be aware of in order to increase their advertising effectiveness.

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YOU GET WHAT YOU PAY FOR, BUT DON'T OVER PAY!

The Internet has created the most exciting new ways to obtain information the world has ever seen.

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The Problem with Advertising

Advertising can be a highly effective way to increase your customer or client base when it's done well.

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Advertising on a Budget

Direct Mail is a multi-billion dollar a year business. If you are advertising on a small budget; direct mail is the lowest cost to start your business. The latest incentive we hear on TV, Billboards & Radio Advertisements is to sell all kinds of future planning products. First, we need real potential customers.

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How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.

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