November 2007 Monthly Archive
Web Site Management: Watching Your Visitors
When you visit a web site an entry is made into a file exposing just about everything you can imagine. Your TCP/IP address is recorded, as is your browser type, JavaScript version and monitor resolution. Even the URL of where you came from is recorded in these log files!
Make your site's navigation options highly visible
Effective navigation stands out. It's clear, obvious, and highly visible. You'll need to have a clear section of the page designated for navigation--one that a visitor will immediately recognize as the navigation area when he arrives at the site. Navigation should not necessarily be the prime focus, but it must be highly visible.
Credibility Cues for Your Visitors
Convince visitors you are credible, and encourage them to become customers. One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The more credible your site is - and by extension, your company - the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.