When designing a web site, you are never sure how it appears to all people. This is because people use different browsers, resolutions, computers and connection speeds to the Internet. Your site may look good with your browser, but absolutely horrendous in other browsers. This is why you should test the usability of your site, before you expose it to the world.
The headline is probably the most important thing on the most important page of your web site.
A breakthrough technology allows you, in a manner of seconds, to create visually stunning 20-40 second TV-like commercial messages and broadcast them to as many recipients as you choose. Your commercials are delivered as standard email messages with no attachments, so there are no concerns regarding viruses, downloads or bandwidth. And they open and run immediately, even on slow modems.
This week we asked one of Worldprofit.com's senior designers, Cris Anderson, to comment on some of the key elements of effective design. Here is the interview in it's entirety.
Why traditional advertising does not work. How effective advertising will work. We study why adverting works and does not work. There are fundamental reasons why today's advertising does not work. We help you understand what is happening in the advertising arena. Effective Advertising provides lectures, workshops and hands on help. Effective Advertising helps you understand true effective advertising. Effective Advertising started providing our serves in 1977. That culminated a life time of studying communications academically, the Voice of America (VOA), Radio Free Europe (RFE) and major top 10 traditional domestic media properties. Effective Advertising is the difference between knowing how your advertising is performing rather than guessing, as we are today. Why traditional advertising does not work is because we have not changed the way we advertise since we began to advertise. You will be schocked by what you will learn.
Searching for the right information on a web page can be a very frustrating experience. Have you ever encountered web pages that are so cluttered with information and graphics, that you leave, totally exasperated?
1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
Learn effective marketing methods that don't cost a dime! Everybody and their sister has advice on marketing. Me included. But after five years on the Internet, I can say what does and doesn't work when you have a zero budget to market.
This article was written with the goal of helping you to put more money in your pocket... plain and simple. I've made a big effort to eliminate all fluff and keep it simple, concise, and straight to the point. By the time you have finished reading it, you should have a clear understanding of exactly how to:
It is better to advertise with simple messages and have everyone understand you, than to advertise with complex messages and have only 20% of viewers understand you.
Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors, etc.
The idea is to catch their ATTENTION.
When you run a service business you offer your time in exchange for money. Your income is therefore limited to the number of billable hours you work. In other words, once you fill up your "work hours" your income will be at its maximum. In order to continue to grow your income it will be necessary for you to create multiple streams of passive income.
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?
A successful website is something that everyone venturing into the new arena of Internet marketing and communications wants to have. Your website will often be a potential client's first impression of you and your business. That being said, it is vitally important that your website represent you in a favorable manner. Your website is a component of your overall marketing strategy and should be reflective of your business and current marketing presentation. Just as your brochures and other print materials represent a level of quality and professionalism, your website should also represent that same level of quality and professionalism. As a point of comparison, you most likely wouldn't have just anyone design your company's marketing materials or for that matter, prepare your tax statements. Similarly, it is important that the person creating your website know how to effectively communicate both your message and style, and be able to create an effective experience for those visiting your site.
An article by Francis Frangipane has recently gone into circulation. It is a very balanced and well constructed article. The main purpose was to argue the need to put the word of the Bible before signs and wonders and to see the latter in the context of the former. He made a number of useful points and used some interesting concepts. It was of a quality one would expect from him no more than one would expect from him and it is not my purpose here to criticise this work.
You want to build a website but your not quite sure where to start. It can be confusing to say the least. You have a really great idea for a hot website that will bring you in a load of cash but you have no idea how to build the site of your dreams. Here are some options for you to consider.
Do you subscribe to a few ezines? Or are you like me and you subscribe to an obscene number of ezines? More ezines that you can possibly read even if that's all you did twenty-four hours a day? If so, have you noticed that some articles appear in more than one ezine?
I recently dialed a wrong telephone number and heard the following recorded message:
Supporting a web site is hard work. I should know, I support sixteen of them, plus two intranets at my day job. If you do everything properly, you (or your staff) have to design the site, prototype it, code it, maintain it, promote it and do any of a hundred other things. There are a bazillion details to take care of, from the color of the text, the size of the characters and, of course, the site navigation.